Some of New York City’s most recognizable retail displays have Lauren’s hands behind them. She collaborates on the planning, styling, and execution of window and in-store environments for Ralph Lauren, Bergdorf Goodman, and Anthropologie, to name a few. If you’ve stopped mid-stride to ogle an NYC holiday window in the past decade, chances are she was there at 3 a.m. installing it. Whether it’s full design services or executing an ambitious install, she’s your girl.

She’s a self-proclaimed holiday expert, sure — but the proof is in the pudding. From iconic retail displays to private living rooms, editorial spreads, and hospitality environments, Lauren has brought holiday magic to life for many families and millions of passersby. November is busy for a reason.

Lauren has created and styled vignettes on set for brands such as Martha Stewart, Birch Lane, Joss & Main, AllModern, Outdoor Voices, Urban Outfitters. She knows all the best sources to buy the props you need, and thrives at spending money. She loves being on set working in a creative and collaborative environment. 

Lauren’s love of crafting began in her childhood living room, long before it became a career. Today, it takes shape in custom props, costumes, and decorative details for editorial shoots, retail displays, events, and private clients. Some of her favorite handmade crafts have included a Halloween costume for Martha Stewart that was featured on the cover of a nationally distributed special issue of her magazine and handpainted 2D furniture for an Urban Outfitters campaign. She still can’t believe she gets paid to do it.

Large-scale or intimate, the approach stays the same: strong visual ideas executed with intention. Lauren has styled conference stages, IG-ready photo backdrops, brand activations, birthday parties, and holiday events, always with a love for storytelling, atmosphere, and a party that looks as good as it feels. From concept to final flourishes, she curates each event with a clear visual point of view and an eye for small details that make a big impact.

For private clients, Lauren conceptualizes and executes immersive settings for holidays, milestone celebrations, and meaningful gatherings. Give her a theme and she’ll run with it — from dramatic Christmas trees and layered tablescapes to handmade surprises, wrapped gifts under the tree, and unexpected details that surprise and delight anyone who stops by.